VSCO launches Capture camera app with film-based presets; acquires The Freelance Photographer

In addition to the previously reported VSCO Camera app, VSCO, the Visual Supply Company, also announced it acquired The Freelance Photographer, a platform offering education, mentorship, and peer community.

“There’s a clear gap in the market for business education and industry-specific guidance for emerging photography professionals who are looking to secure sustainable client relationships,” said Eric Wittman, CEO of VSCO. “The Freelance Photographer serves as a long-term career partner to creatives, offering a comprehensive education, a supportive community, as well as the tools and insight they need to turn their craft into a career.”

The Freelance Photographer has developed a comprehensive business curriculum specifically designed for commercial photographers and videographers, covering everything from positioning and pitching to pricing, the company said. The training is delivered through webinars and workshops, as well as a mentorship and coaching program. Their active community of accomplished independent and freelance commercial photographers and videographers are dedicated to supporting each other through peer-led sessions.

The key features of the free camera app include:

• 58 real-time VSCO presets, including the latest We The Creator presets, launched in collaboration with renowned VSCO photographers
• Non-destructive presets and edits that retain the original image for further modification
• RAW and ProRAW format options for increased editing flexibility
• Includes real-time bloom and halation effects
• Manual controls, including shutter speed and exposure compensation
• Instant sync with VSCO to easily import images, make additional edits, and share